How to properly conduct online surveys?
Surveys are a popular and efficient method of data collection. Online research is now possible thanks to modern technology and using a smart survey maker, which saves time for both the respondent and the correspondent.
Automatically distribute polls
In order to avoid making a poor decision, any marketing indicators must be dynamically monitored. This is also true for the NPS, or customer loyalty index. The survey must be sent after a specific event, such as the delivery of an order, for the data to be consistent. Automated mailings are the simplest method for accomplishing this: a letter is sent to the client after a trigger goes off. The Youdo.com service, for example, did the following: After the first task is created, customers are sent the NPS survey.
Based on the results of the survey, improve customer service
A survey is pointless if specific actions are not taken based on its findings. Knowing how to create a survey includes enhancing customer service and resolving a specific client’s issue. As a result, an automatic NPS survey was introduced three years ago by the “Olant” chain of children’s stores. The surveys have simplified the customer experience and reduced the number of complaints. For instance, you can now schedule delivery at the terminal in the store.
Examples from the survey
A lead form on a website is a common example of a survey. In it, the user answers three to five straightforward questions about the product or service of interest, enters their contact information, and receives a discount on the product.
Bloggers also frequently use polls to learn what kinds of content readers enjoy. This is a quick and efficient method of gathering feedback that contributes to the development of relationships with the audience and creates a lively and sociable atmosphere.